It continues the attempt of You put all in the best conditions of making free and conscious choices in this country and I clean by now to the cosmic drift :-)

only informed we can live at civil human beings; misinformed one limits us in existing, as it is truth that the being exists unicellulare..

Microsoft returns to the Drm

The service Msn Mobile Music sells passages protected from Drm that competitors cost more. And that it is necessary to repurchase each time that changes the cell-phone to itself.

Each so many Microsoft completes choices really incomprehensible; when then it is occupied of management of the digital rights, it seems to live on another planet.

While he is Amazon who iTunes decide to renounce the Drm on the passages that the users purchase, Microsoft decides on the exact opposite for the new service of mint Msn Mobile Music, for now disposable only in the United Kingdom.

Mobile Msn Music is a business of on-line music similar to the competitors but with the particularity of being accessible only by the cell-phones and not by the Pc. This is already a not much drying limitation but in fund, as Hugh Griffiths has declared to situated PcPro, “there can be also persons who want to listen to the music only on the cell-phones”.

Griffiths is to head of the Mobile sector of Microsoft Uk and it tries to explain because of a choice that the users should not like too much.

The files purchased by Msn Mobile Music have in fact a protection that ties them for ever to the device at which they have been unloaded: when it changes telephone the passages cannot be transferred.

Why then should the users ever choose the store of Microsoft rather than that of Apple or of Amazon, which would leave them freer? According to Griffiths because they are loyal: there are so many very loyal persons to Msn on the web and there is almost a million users of mobile Msn each month”. ci sono tante persone molto leali a Msn sul web e c’è quasi un milione di utenti di Msn mobile ogni mese”.

It is not understood well because these users should consider their loyalty quite hidden also when, after having substituted the cell-phone, they will notice of not being able to move the passages regularly bought on that new, all the more so because they are great to substitute often the cell-phone, each 12 or 18 months.

This is a frequency that Griffiths was not expecting: "I had not understood that the telephones were introduced on the market so quickly. I am sure that here there are some users who change the telephone each year. [...] We will See how the service will develop”. [...] Vedremo come si svilupperà il servizio”.

For now there it is not easy. To the direct question (“If I buy the passages at your service, what happens when I change my telephone?”), the Mobile head of the strategies of Microsoft answers simply: "I believe that you know the answer”.”), il capo delle strategie Mobile di Microsoft risponde semplicemente: “Credo che conosciate la risposta”.

In short: blocked passages tied for ever to an alone device and to repurchase to each cell-phone replacement at a price rather elevated: each trace costs in fact 1,50 pounds, while on iTunes the price is of 79 pence for passage. ogni traccia costa infatti 1,50 sterline, mentre su iTunes il prezzo è di 79 pence per brano.

Seriously does Microsoft think to be successful in this way?

Article got out from the well-known on-line review Zeus News



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